CRM Manager
Become the third member of our dynamic CRM team and help drive customer engagement and growth at Bling. Work alongside two experienced CRM Managers to shape and execute impactful communication.
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At Bling, we believe there's nothing more important than family. That's why we're working every day to provide families peace of mind through our app.
Bling is Europe's leading Family-Fintech platform, making household organization easy for every family. Though launched just a year ago, we are already among Europe's fastest-growing consumer brands, on track to becoming the daily companion for millions of families. Bling is backed by Europe's top VCs and tier 1 international angels.
For this journey, we’re looking for a CRM Manager to fuel the growth and retention of our user base through innovative, strategic communication. Join our talented team of two experienced CRM Managers to collaboratively shape and execute high-impact campaigns that truly resonate with our customers.
What you'll be doing
In a nutshell: As our CRM Manager, you’ll be at the heart of our customer engagement efforts, responsible for both crafting and implementing our lifecycle communication strategy. You’ll manage CRM activities for over +100k customers, with a strong focus on activation and conversion, ensuring our messaging resonates and drives action. This involves:
- Owning and driving early lifecycle communication across push, email, and in-app channels
- Developing targeted, high-impact communication for specific customer segments to maximize engagement and retention
- Designing and executing A/B tests to optimize campaigns and scale successes
- Analyzing the performance of CRM campaigns, gathering insights, and driving continuous improvement
- Scheduling and managing push notifications, emails, and in-app messages using Customer.io
- Collaborating closely with the Marketing and Creative teams to brainstorm, develop, and brief new campaigns
What we're looking for:
- You have 1-4 years of experience in CRM campaign management, and a track record of driving results
- You bring experience thriving in a fast-paced, growth-oriented startup environment
- You’ve managed B2C CRM systems like Customer.io, Braze, Iterable, or LeanPlum
- You bring analytical skills and understand the importance of brand alignment in communication
- (First) experience with coding languages like JSON, Liquid, or HTML is a plus
- You’re excited to work hands-on, roll up your sleeves, and make a big impact in a small team
- You are fluent in English and possess a good understanding of German
What's waiting for you
At Bling, you work on a product that is admired by families. You contribute to improving financial literacy in Europe. And together with a strong team, you make the impossible possible. Bling is creativity, ambition, and teamwork. You will work closely with our founding team. And you will be able to leave your mark on Bling.
The following benefits complete the collaboration:
- Close collaboration with our founders and a talented team
- The chance to help build the first Family-Fintech in Europe
- Central and modern office in Berlin Mitte with direct subway connection and a diverse culinary offer for lunch
- State-of-the-art equipment from Apple and a freely selectable setup
- Flexible working environment
- Weekly team lunch and other activities that bring us closer as a team
If you've read this far, you're probably interested. That's great! Because we want to get to know you and are looking forward to your application - feel free to apply via E-Mail, LinkedIn, or our website.
- Department
- Marketing & Growth
- Locations
- Berlin (HQ)
- Remote status
- Hybrid
About Bling
Bling is Europe's leading Family-Fintech platform, making household organization easy for every family. Although we have only recently started, we are already among Europe's fastest-growing consumer brands, on track to becoming the daily companion for millions of families. Bling is backed by Europe's top VCs and tier 1 international angels.
CRM Manager
Become the third member of our dynamic CRM team and help drive customer engagement and growth at Bling. Work alongside two experienced CRM Managers to shape and execute impactful communication.
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